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10 Benefits of Submitting Articles To E-zines
1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your...
Free Articles For Your Web Site
Do you subscribe to a few ezines? Or are you like me and you subscribe to an obscene number of ezines? More ezines that you can possibly read even if that's all you did twenty-four hours a day? If...
Hints On Writing Articles.
What will you write about?
Writer's block.
It happens to all of us at some time.
There are a number of ways of overcoming this problem. This is one that works for me.
The first...
Use Free Articles To Create High Quality Backlinks Part II
The first part has dealt with introductory elements which could provide quality to an article. Yet, there are more to follow with a view to reach the wanted standard quality of the syndication of an...
Where to Post and Read Articles Online
The internet is one of the best depositories of informative articles especially on business, marketing and writing. These articles can be a very invaluable source of knowledge and information for...
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Come on, admit it: Whether you're a professional writer or not we all draw a blank when we want to write an ezine article.
I've found an answer to that dilemma that will get you writing in no time so that you can publish your ezine article and begin to receive that new wave of subscribers you've been hoping for. Here's how to get the lead out if you draw a blank:
1. Write your action steps first.
Forget about the catchy headline and attractive lead paragraph for now. There's no use in cleverly leading a reader into an article that has no real value to them. So start where you build your credibility, right in the action steps. Of course you want to identify your subject and then tell them how to make their lives easier. For instance, plumbers are always going to have to fix pipes, it's the nature of their business. If you have an ezine to others in the plumbing industry, write about a new technique in the industry on sealing pipes or preparing them for the winter, etc.
2. Save the best for last.
There's something called takeaway or take-home that should be in every one of your articles. It's your last chance to tell your audience, "I know my stuff." Try to put that key piece of information in the last paragraph of your article and you'll want it to be something your reader can do as soon as he or she finishes reading your article. If you're writing to accounts payable clerks, you'd tell them ways to get each department to get approvals on all purchase orders before submitting them. A/P clerks would just eat that up. It's their number one gripe. Bottom line: Give your audience something they can do immediately at the very end of your article. They'll remember your name and become devotees for life- hanging from your every word.
3. Get excited about the benefits.
After you've taken care of the credibility building portion of your article, you have to draw the reader in and whet their appetite for all this great information. By the way, if you write the action steps and take-home first, this part will be easier because you'll be so excited about the information you'll see the benefits of it. And that's what writing lead paragraphs and headlines is all about: benefits to your readers.
Your final take-home advice
No matter what you do, when you're writing to an ezine audience, always include an "About the Author" blurb (some call this a sig file, short for signature file) and a plug for anything new you're into. To do this, determine what you want the reader to do after he or she is finished reading. Do you want the to subscribe to your ezine? Buy your new ebook? Or just visit or site? Whatever the benefit to you is, identify it before you write your "About the Author" section. And you can write this at any time because it's separate from the article and you can use the same "About the Author" blurb for multiple articles. As a matter of fact, you could write one right now. Check out the one I'm using at the bottom of this article.
(c) 2003-2005 Lisa Sparks
About The Author:
Lisa Sparks, author of 'Power Words: How to Write ezines that Increase Your Sales,' has more than 15 years of experience in journalism, copywriting and marketing. Sign up for her ezine, a $197 per year value, at no cost by visiting http://www.integritywriting.com
Copyright Lisa Sparks - http://www.integritywriting.com
Written by: Lisa Sparks
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